Tony's Chocolonely

August 18, 2007; 16:30 PM: for the first time in my life I ate Tony's Chocolonely, a fair-trade and slave-free chocolate bar. The brand Tony's Chocolonely is launched by Dutch journalist Teun van de Keuken. He scrutinized the production of chocolate, denounced the chocolate industry, and accused it of labor exploitation, even slavery. Unfortunately his crusade against the chocolate industry did not change it. Therefore, he initiated Tony's Factory and started the production of fair-trade and slave-free chocolate products. For more information on this subject, you can watch a documentary at You Tube.

And for the record: I ate a bar of plain chocolate (72% cacao; Tony Chocolonely; blue wrapper) and it tasted great!!!