New York - New Achterhook

My top experience in March 2008: a 10-day visit to New York City. For my work I attended a large educational conference and further I visited two universities (NJIT; Princeton). Although I had been in the Big Apple before, the city scenery impressed me again. Traveling to NYC by train from Newark Airport means a sudden confrontation with the city life after leaving Penn station. Whoosh... skyscrapers, traffic, people. I walked to my hotel in the Theatre District and although abroad it suddenly felt a bit 'like home': I saw this great billboard with this reference to a 'typical' Dutch brand. New York or... New Achterhook?